Do you own a company that sells a wide range of good quality products? Yes, there may be lots of other companies like yours, but you know yours are actually better and you spend a lot on advertisements. Then why do your competitors have a better sales record? I’m sure you think, “What the heck is wrong?”
I know, it’s frustrating when you spend so much on advertising and the results are still not good. You work so hard to get your products to the customers and if you don’t meet your expected sales, the result can be pretty depressing. But don’t you worry, we’re here to show you what you can do to fix that.
Ever heard of Facebook? Who hasn’t, right? You probably use Facebook for like a million times a day not really but the exaggeration is on point.
Facebook, the same social media platform you use every other minute, my friend, is your knight in shining armor. It can be the reason your business climbs up. I am going to give you five reasons why you should seriously consider using Facebook Advertisements. Well, you sure want to see your business rise.
Everyone uses Facebook!
If you decided to find people that don’t use Facebook, you’ll be having a tough time. According to Statista.com, Facebook had 1.79 billion monthly active users as of the third quarter of 2016.
Being a good entrepreneur, you definitely know that numbers matter very much in business. Therefore, the wide popularity of Facebook means Facebook Advertisements draw a greater number of costumers and thus, a far greater outreach for your product. This indeed means an increase on the number of sales.
With prices as low as $1, you can reach thousands of viable customers. Also, the targeting capability of Facebook advertising is worth every penny.
You can also manage how much money you want to spend on Facebook Advertisements and how long you want a certain campaign to run. You can also decide daily budget and lifetime budget so you have better control over your money. You can also choose if you want to pay-per-impression or pay-per-click. You control everything, isn’t that great?
Exceptional Targeting Option
Unlike other advertising options, on Facebook you can choose which audiences to target. Since Facebook has real people, targeting specific groups is remarkably effective.
Let us say you have a product designed only for married women, you can target your ads so that your ads are displayed only to married women. Thus, you know your money is used only on potential customers.
You can target people by behaviors, interests, demographics, connections, age ranges, languages, locations or any combinations of those. This option makes advertising on Facebook very practical.
Tracking your performance and ROI is easy
Facebook has an amazing and powerful system for you to analyze the performance of your ads. Therefore, you can easily see the yield of your advertisements. With Facebook Insight (which is free), you can track a huge range of performance metrics to help you gauge performance and measure Return On Investment.
In simple words, you can see how many times your ad was shown, how many people saw your ad and how many people took actions.
A/B testing or Split test
If you are not satisfied with your current ad campaign, simply create another similar campaign and compare the two. You can then use the one that gives better performance. With this feature, you know what works best for your goals.
So there you go, 5 reasons why you should advertise on Facebook. The most widely used social media platform there is. No reason you should forgo the option. After all, any publicity is good publicity, isn’t it?
What do you think of advertising on Facebook? Have you used Facebook Ads? How effective have you found it to be? Write your thoughts in the comments section below.