Have you been spending way too much money on advertising for your business without getting results that justify the costs? For better sales of your products, you have to know your target audience and know the best methods of catching their attention and drawing them to become your customers. Online popularity has become crucial in today’s business as the customers are searching the web to fulfill their needs. And, it has been proven that business can successfully grow the advertisements and campaigns through Facebook.
If your business is not visible over the internet, then your potential customers are unlikely to know about your company and your services or products. Keeping this in mind, Facebook, which is used my so many people is the perfect way to reach out people. So, let’s learn more about Facebook advertisements and how you can make the most out of it.
About Facebook Advertisements in Nepal
More than 1.8 billion people in Nepal are now on Facebook. That means Facebook ads could easily come to their sight while scrolling through their newsfeed.
But, in spite of being used on the daily basis, Facebook advertising is quite a new method of advertising in Nepal. So many business companies don’t even use Facebook advertisements. I believe they are concerned about the cost of Facebook Advertising. So, for those, and for people who want to know about it, Facebook has not defined the fixed cost of Facebook ads. It depends on how much you are willing to spend as your budget. It is also your choice to set daily or lifetime budget which means the cost is in your hands and you can handle it by yourself.
Being unaware about Facebook ads, and how to use them to grow your business is another reason why some companies in Nepal don’t use Facebook advertisements.
If you are still indecisive about the Facebook advertising, check out our article on why one should use Facebook advertisements.
Facebook Advertisement Techniques
Now that you know what Facebook advertisements are and why you should follow this trend, it is time for you to know how you can experiment with it. There are so many techniques used worldwide for Facebook advertisements. However, we, Nepalis don’t follow most techniques used by professionals in Facebook marketing. But, there surely are some marketers in Nepal, who want to use Facebook for growing their business.
So, for those who are willing to reach people through Facebook advertisements, here are some of the tips and techniques to make the most out of this advertising technique.
Use “Pages to Watch”
Facebook has a pretty cool feature called “Pages to watch”. It is not something used for marketing directly, but it can provide some helpful insights to assist you in your marketing process. So, what does this feature exactly do? It lets you compile a list of pages you’re interested in along with analytics. You can just add pages from brands that are relevant to your industry to have a strong Facebook presence.
It is helpful because you can see which posts are the most and the least engaging. In turn, you can use this information when deciding what to post on your own page and how to improve your advertising on Facebook.
Post Images via Instagram
Do I have to tell you that you can forward your Instagram images to your Facebook? Studies show images posted through Instagram get 23% more engagement than the images posted directly on Facebook.
According to Brand Watch, “Engagement with brands on Instagram is 10 times higher than Facebook, 54 time higher than Pinterest, and 84 times higher than Twitter.”
Therefore, following this simple tactic can let you nearly a quarter more engagement than simply posting directly on Facebook. So, if this little step can grow your business, why not give it a try?
Forget the hashtags
Hashtags do grab the attention of many audiences. The main reason why we use hashtags is to highlight the written content. It is quite beneficial on the social networks like Instagram and Twitter. But, not so much on Facebook.
A study from Buzzsumo found that posts with hashtags receive less engagement than posts without them. You can think of it as a mini hack and use it in your Facebook advertising process.
Post between 8 p.m. and midnight of local time
I am quite sure you already know that timing is really crucial on social media. If you have an awesome offer from your business and you want to tell people about it through Facebook advertisements, you should really be careful about the timing of your post. Let’s suppose you have a masterpiece product or offer from your business and you post it on your Facebook, but your posts doesn’t seem to reach as many audiences as expected. You might be wondering why, it is because of the wrong timing.
The reason why I suggest you to post from 8 to 12 at night, is that, most of the Facebook users generally use Facebook at that time. People in Nepal are likely to go to bed early after dinner. And of course, almost every Facebook user checks their Facebook and scrolls through their newsfeed before going to bed. So, if you post at that time, there is a high possibility to reach a larger number of audience.
Use “Audience Insights”
The “Audience Insights” feature is perfect for helping you get a detailed snapshot of your audience so you can have an eye on them more efficiently and create relevant content based on their interests.
You can get information about your audience based on age, gender, lifestyle, education level, job title, location, languages, and many more. There’s more – the data you generate from this can spill over into other elements of your overall marketing campaign. Know more about it.
Keep your advertisement post description short
No one likes to read long paragraphs. Less is best in terms of Facebook character count. The shorter it is, the more people will be interested in reading it. Keeping your post shorter doesn’t mean you should not write about the features of the product or your business. It means you should describe your product or offer in short. It can be around 150 characters or so. This would help a lot in attracting customers to your business.
Use “Facebook Groups” for community building
If you are new to Facebook advertising and looking for ways to build your customers, Facebook groups are one of the best options for you. You might be a part of several groups on your Facebook. You should make the most out of these groups and use Facebook advertisements in them to let the whole world know about your business. Facebook groups strengthen your relationship with your customers and help you build new ones too.
Use Question and Image Posts more
People are attracted to the images and questions more than the texts. If you have posted an image or a video to your post along with the texts, people are likely to get attracted to the image first. And if you add a couple of questions to your customer about the product, they will feel prioritized and will be more interested in answering them. So, whenever you post a Facebook ad, make sure there are some images and questions for your customers.
Directly Embed Videos
Because YouTube videos are so huge, you first instinct may be to embed YouTube videos into your posts. But, that’s not a right move because sources say that directly embedded Facebook videos get more engagement than YouTube embedded videos. You should keep this in mind while posting Facebook advertisements and your customer engagement levels should increase considerably.
Facebook is undoubtedly one of the best tools you could use to advertise your business and products. It is an easy way to grow your business with minimal cost. So, why not give it a try if you haven’t started yet? And for those who are already into this, you can follow the above techniques to make the most out of Facebook ads.
What are your thoughts on Facebook Advertisements? Can you think of any other Facebook advertisement techniques? Please leave your comments below.